Our Story

We are Drs. Lisa and Vanessa Creaven, practicing cosmetic dentists, sisters and moms. As Dentists, we know that great oral health is really achieved at home, so we created clinically proven, clean, sustainable products that really work for our patients, friends and family.

  • "Perfect Whitening Pen"

    “The first time I used this pen I was amazed. I could see a difference right away! Needless to say I will be ordering more and spreading the word!”


    Melissa H.

    Verified Buyer

  • "The Only Toothbrush I Use"

    “Would give 6 stars if I could."

    My daughter and I both have this brush and we love it."

    "Best toothbrush ever.”


    Natasha T.

    Verified Buyer

  • "The Best Mouthwash"

    "I just love using this mouthwash after each meal. No bitter after taste, just sparkling, clean teeth. Will not use any other brand now."


    Mia M.

    Verified Buyer

  • Made By Dentists

    As dentists, we are so keenly aware of the decades of research that goes into an ingredient being proven to be effective.

  • Targeted Ingredients

    We simplified the ingredient list by only including the best quality, most biocompatible ingredients suitable for professional use.

  • Proven Formulas

    Our range of products combines the latest advances in oral care research with the highest quality of ingredients available.

  • No Toxic Chemicals

    As dentists, we know that the lining of your mouth is one of the most absorbent parts of your body so what toothpaste you use really does matter.

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Our Best Sellers

Clean, Clinically-Proven Toothpaste

100% recyclable

All our toothpastes contain clinically proven active ingredients to target specific dental needs. All of our toothpastes come in sugarcane tubes and are 100% recyclable, ocean safe and vegan-friendly.

Target zero

Save the Guinea Pigs

The most used lab-tested animals by toothpaste companies are Guinea Pigs.

We don’t use them or any other animal to test our products. Never.