I've always had pretty sensitive teeth, and I was using the brand Hello before this as I use vegan and cruelty free products. The issue with Hello I was starting to unfortunately have was mostly finding their sensitive teeth product as I had noticed that my teeth sensitivity was getting worse with age. That's when I discovered Made by Dentist sensitive products at target. I gave it a shot... I LOVED it. The directions on that one said not to use longer than a month, so I used the whole bottle, and decided to look at Made by Dentist other products as I really enjoyed the other one. Luckily, I found this one which is their continuous use one. I noticed within a couple months how much whiter my teeth are. Luckily, I didn't have very bad teeth before so I honestly wasn't expecting much of a difference.. But there is! Definitely my go-to toothpaste now. I also love the fresh feeling it gives me. It doesn't leave a coating in my mouth that other big brands do, but it also was strong enough to last. I don't see myself switching for a long time. Unless they change their recipe, really.

My ONLY complaint is, of course in this economy, is the price. Do not get me wrong.. It is EXTREMELY comparable to the big brand names, and the extra cost may come from the extra certificates.. BUT it is more expensive than Hello. At least in my area.