Brush for two minutes, twice daily. Apply a pea-sized amount to your toothbrush and use gentle circular motions across the outside, inside and biting surfaces of your teeth. Spit out the excess.

Hot tip: Don’t rinse after brushing—the hydroxyapatite can keep working.

Active ingredients: Potassium Nitrate 5.0% (Antisensitivity) · Sodium Fluoride 0.24% (0.15% w/v fluoride ion) (Anticavity)

Inactive ingredients: Cellulose Gum, Cocamidopropyl Betaine, Flavor, Hydrated Silica, Hydroxyapatite (Nano), Pentasodium Triphosphate, Potassium Sorbate, Sodium Bicarbonate, Sodium Saccharin, Sorbitol, Titanium Dioxide, Water (Aqua), Xylitol.

One paste, three jobs:

• 10% nano-hydroxyapatite helps strengthen and protect enamel.
• 0.24% sodium fluoride helps prevent cavities.
• 5% potassium nitrate relieves sensitivity.
• 10% xylitol helps reduce the acid that wears enamel down.

Why we made it:
As dentists, the three problems we see most are cavities, sensitivity and worn enamel. Most toothpastes address one of them. We made Enamel 10 to address all three—combining fluoride, potassium nitrate and 10% nano-hydroxyapatite in one clinically effective formula.

What does the 10 mean?
It refers to the formula’s 10% concentration of nano-hydroxyapatite—the highest concentration the Scientific Committee on Consumer Safety has assessed as safe in toothpaste.

What is hydroxyapatite?
Hydroxyapatite is the mineral that makes up 97% of your enamel. Nano-hydroxyapatite is the same mineral, broken down into particles small enough to bond to the tooth surface.

Why does Enamel 10 contain fluoride?
As dentists, fluoride is the most studied way we know to help prevent cavities. Enamel 10 contains 0.24% sodium fluoride.

What helps relieve sensitivity?
Enamel 10 contains 5% potassium nitrate to relieve sensitivity, alongside 10% nano-hydroxyapatite to help strengthen and protect enamel.

What does the xylitol do?
Plaque bacteria turn sugar into acid, which wears enamel down. They can’t convert xylitol into acid in the same way. Xylitol also stimulates saliva, which provides the calcium and phosphate enamel needs. Enamel 10 contains 10% xylitol.

Is Enamel 10 ADA Accepted?
Yes.

How is Enamel 10 different from Enamel Rebuilding?
Enamel 10 is our premium fluoride formula, built on a full 10% nano-hydroxyapatite.