Brush for two minutes, twice daily. Apply a pea-sized amount to your toothbrush and use gentle circular motions across the outside, inside and biting surfaces of your teeth. Spit out the excess.

Hot tip: Don’t rinse after brushing—the hydroxyapatite can keep working.

Active ingredients: Potassium Nitrate 5.0% (Antisensitivity) · Sodium Fluoride 0.24% (0.15% w/v fluoride ion) (Anticavity)

Inactive ingredients: Cellulose Gum, Cocamidopropyl Betaine, Flavor, Hydrated Silica, Hydroxyapatite (Nano), Pentasodium Triphosphate, Potassium Sorbate, Sodium Bicarbonate, Sodium Saccharin, Sorbitol, Titanium Dioxide, Water (Aqua), Xylitol.

One paste, three jobs:

• 10% nano-hydroxyapatite helps strengthen and protect enamel.
• 0.24% sodium fluoride helps prevent cavities.
• 5% potassium nitrate relieves sensitivity.
• 10% xylitol helps reduce the acid that wears enamel down.

Why we made it:
As dentists, the three problems we see most are cavities, sensitivity and worn enamel. Most toothpastes address one of them. We made Enamel 10 to address all three—combining fluoride, potassium nitrate and 10% nano-hydroxyapatite in one clinically effective formula.