Kids "Cheetah" Toothpaste

We recommend children to brush their teeth at least twice a day using a fluoride toothpaste. Ensure you brush all aspects of their teeth. Plaque forms along where your teeth and gums meet and if its not removed, it will harden to tartar so it's important to focus on this area when brushing. Gently move the brush in small circular motions along the gum line, firstly, on the outside of their teeth then on the inside of their teeth and finally, the biting surfaces of their teeth. For children, we recommend using a pea sized amount of toothpaste. Encourage them to spit out the excess toothpaste when they are finished but not to rinse with water, as this removes the active ingredients. Just remember, it takes time to get this routine right and every child is so different. So, try to have fun with it and don't put too much pressure on yourself or your kid.

Active Ingredients: Sodium Fluoride 0.24% (0.15% w/v fluoride ion) Purpose - Anticavity

Inactive Ingredients: Sorbitol, Water (Aqua), Hydrated Silica, Glycerin, Flavor, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Stevia Rebaudiana Leaf Extract, Potassium Sorbate, Gardenia Florida Extract, Maltodextrin

Dental cavities is still the number one chronic disease in children and it's almost always preventable. Sodium Fluoride is the number one ingredient clinically proven to prevent cavities and gum disease. Used twice daily, our toothpaste will strengthen teeth, reduce inflammation and freshen breath. Fluoride works by inhibiting the demineralization of enamel, enhancing the remineralization of enamel and by stopping bacterial enzymes. We never use artificial dyes or any potentially harmful ingredients.