Sensitive + Whitening Professional Toothpaste

Ideally using a sonic toothbrush, place your toothpaste on the bristles. Wet the bristles with water. Ensure to brush all aspects of your teeth. Plaque forms along the line where your teeth and gums meet and, if not removed, it will harden to tartar, so it's important to focus on this area when brushing. Aiming your brush at a 45 degree angle towards the gum line, gently move the brush in small circular motions along the gum line, firstly, on the outside of your teeth, then on the inside of your teeth, and finally, the biting surfaces of your teeth. (Even though it's a hard area to reach, you do really need to brush your back teeth, it's where most cavities start). Finally, for fresher breath, brush your tongue to remove odor causing bacteria. The entire process should take approximately 2 minutes so if you're not brushing that long, you're probably missing some areas.

Active Ingredients: Potassium Nitrate 5.0% (Antisensitivity) Sodium Fluoride 0.24% (Anticavity)

Inactive Ingredients: Water (Aqua), Sorbitol, Hydrated Silica, Xylitol, Flavor, Cocamidopropyl Betaine, Cellulose Gum, Pentasodium Triphosphate, Titanium Dioxide Sodium Saccharin, Potassium Sorbate, Hydrogen Peroxide, Sodium Bicarbonate

Your dentine is made of small hollow tubes called tubules. When you eat something hot or cold, this causes fluid in these tubules to move and this triggers the nerve of your tooth to give a short, sharp pain. Potassium nitrate is a salt compound that works really well to occlude or block these tubules preventing the activation of the nerve of the tooth. Whitening ingredients may cause sensitivity, so combining a whitening ingredient with a desensitizing ingredient works amazingly to brighten your teeth without causing sensitivity. Remember not to rinse after brushing as you will rinse all of the active ingredients off your teeth. Just spit out the excess paste.